About Us
Where Making niche fragrances affordable for Aussies
Love At First Sniff was created with a simple but powerful goal: **to bring the magic of luxury niche fragrances to fragrance lovers across Australia, at prices that make indulgence possible for everyone.** Our mission is to make the world of fine scents accessible, ensuring that luxury is no longer out of reach, but a pleasure to share.
Where Our Story Began
For over 20 years, fragrance has been at the heart of everything I do. It all started with a single bottle—a gift from my father after one of his business trip—which ignited a lifelong passion for scent. In the early days, owning a bottle of perfume was a rare treat, a true luxury. But as my journey continued—and especially after moving to Australia —our collection (and love for fragrance) grew beyond imagination.
A Community Born From Passion
When the world slowed down during the pandemic, our passion found new energy. Lockdowns gave us all reason to dive deeper into our hobbies, and online fragrance communities thrived. It was during this time that we participated and then further launched the Aussie Fragrance Sales Facebook group—a space for Australian enthusiasts to connect, share, and discover. Soon after, Love At First Sniff found its place in the world, first as a quiet passion project, and then, in mid 2024, as a fully fledged e-commerce destination.
What Makes Us Different
- We offer a carefully curated selection of the world’s best niche and luxury fragrances.
- Our relationships with trusted suppliers let us offer genuine scents at exceptional prices.
- We are driven by the belief that everyone deserves to discover their signature scent—without the barrier of high prices.
- We focus on serving the Aussie fragrance community, bringing both familiar favorites and rare finds directly to your doorstep.
From Our Heart to Yours
Love At First Sniff is more than a business—it’s a community built on trust, passion, and a shared love for discovery. The joy, support, and feedback from our wonderful customers inspire us to keep growing, keep sourcing amazing scents, and keep raising the bar in what we offer.
Thank you for letting us be part of your fragrance story. We invite you to explore, discover, and fall in love at first sniff—all over again.
Keep sniffing, Keep loving ❤️